Xavier on music, independence, pandemic & love

You started your journey in 2016. You’ve put out 2 Albums, 2 EPs, got signed, went on your first tour, released music digitally & in stores, then went after radio airplay. In that time you’ve started your own publisher and now here we are, all this in five years. What does that feel like? Where are you with all this as a musician?

Yea. . . . Wow. I think I’m at a place of satisfaction. Which feels weird. I never desired to be famous, or a celebrity, I just wanted to make good music and if I changed one life with my words, than my music was a success. Now, here we are with well over 1 Million streams and I see things much bigger, my music has had the biggest impact on my life. The stories are relatable to everyone that listens. It will be interesting to see how people react to my next project. They have to go into it with an open mind and be willing to let go of the old Xavier because artist grow. Doing the same thing gets boring.

Sonically, the music I’ve been working on for the past year sounds like nothing I’ve done before. As long as my fans go into it with an open-mind I think they will be pleasantly surprised and enjoy it more than my pervious work. It’s all about growth. Vocally my sound has changed and, artistically I feel more aware and developed.

Visually this will be completely different. I’m focusing more on stories and the art of story telling. We’ve been working on the visuals for this album going on two years now, which is crazy. These things take time.

You have some news that you specifically wanted to share. To my knowledge this was supposed to wait until your album release but we don’t have a date for that. Or do we?

Ha! Yea, no date at all. Even I don’t know. Honestly I haven’t even started recording officially yet. We’ve done a ton of demos and produced a lot of music, just haven’t laid down any official vocals for the record yet. Definitely will be out in 2021, I just don’t know when.

So obviously we know what the news is, are you ready to share?

XMC is officially a label that I own and manage. We started out as a publisher 5 years ago, and now as we close this deal I will own my own label. Independence.

I felt like as an artist its very important to take the steps to own your own work. Take complete and total creative control and own your own masters. I’m ready to take that step, its scary and I’m learning. It’s a huge investment financially and I’m going to make mistakes. However, I know I will learn and grow from those mistakes, I embrace them.

You’ve remained relatively silent during the pandemic and the election. Social media usage has decreased drastically. Where are you in those spaces?

I said my piece on George Floyd on my private facebook, and I like everyone else around the globe, have suffered from the pandemic. I just do my best not to show it. We have enough depression online. I don’t show the negative sides of my personal life.

When the public looks at my social media they will see what I want them to see. I control the narrative because I’ve learned that my private life can have an adverse effect on my music. Unfortunately as an artist your private life influences the way people listen to your art, and all the things that shouldn’t matter to people will start to matter. People will start to dig into your life when it’s really non of their business. It shouldn’t have an impact on what people hear when they hear your record, but unfortunately it does.

I decided to limit my social media usage because as I get older I realize that my privacy is the most important thing and a key factor to blocking out the constant noise that is such an inseparable part of my life. This is for my mental and emotional health. I think we all should unplug every now and then.

Where are you with the election?

I think the same place everyone is. We were forced to be very still this year, and that didn’t sit right with me. However we had to do it because the so called leaders of this country failed to protect us. We got change with Obama, hopefully Biden continues that change and gets us back on track. My heart breaks for the millions of families that are suffering everyday. I could write an in depth essay on how I feel, but i’ll leave it at that.

I know you dislike to discuss the subject publicly these days, but this was your idea and I thought maybe we should cover everything. Leave no stone unturned since you’re going on a little hiatus. Love, short and simple, shoot?

I’m single. I’m moving to a new state to be with my family. To be still. To lay roots and invest myself into our family owned business. Invest myself in to my label and my new album and focus on what I want to say to the world. At this moment in life I need a break, not just from social media, but from music too. This will be my last project for a very long time. My nieces and nephews are growing up and I don’t want to miss out on those once in a life time events and moments in their lives, especially with my mother not being with us anymore physically. I don’t have children of my own right now but some day I would like to. It’s time to focus on the bigger picture in life and enjoy the success I’ve built. Love will come when it’s supposed to and no a moment sooner. 

Sometimes we are too busy thinking about what’s next and haven’t taken in all we’ve accomplished. I don’t have to prove myself to anyone. All I have to do is focus on what I want to say to the world focus on my true joys in life. I think this break will help me do that. I run my world.

Xavier Media & Creators or (XMC) is a private publisher. Our goal is to provide unique Artist a platform to showcase their work and provide them with the best tools, management, and marketing needed to be successful. Although we are not a label we do distribute music and promote any artist that are affiliated with us to over 300,000 viewers. Owned by Xavier and managed by multiple distributors, agencies and team members who are dedicated to showcasing the most unique artist, creations, and medias we aim to provide great artist a head start on their journey.